Notes from building in public.
Thinking out loud about systems, agents, and the craft of building a studio — one idea at a time.
Computers Are Magic (We Just Forgot)
When I was a kid, a computer felt like a portal to another world. Somewhere I forgot. I want that wonder back — and I think there's a whole route we never took.
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Hand Sanitizer or Apple
The fastest way to make everything you build worth less is to be squeaky clean and generic. Identity is what gives each thing you make its value.
Busy Isn't the Same as Building
You can feel productive all day and never touch the one thing that grows the business. I caught myself adding folder icons to avoid making a cold call.
Building a Studio That Runs Without Me
A persistent vault, backed up on a schedule, agent-agnostic by design — the infrastructure that lets one person do the work of a whole team.
AI Is a Communication Compiler
Every era of computing added a layer between us and the machine. AI is the newest one — and like every layer before it, it has a language you still have to learn.